Fifty Shades of Grey: Love it or hate it, but you can’t ignore the phenomenon. Earlier this year, the iVillage 2013 Married Sex Survey set out to see the E.L. James trilogy’s impact on the sex lives of married couples.
While only 20% of respondents had read the books, 65% of those reported changes that included more sex, more sexy lingerie, more foreplay, and more talk about fantasies and desires. (Yay -- we’re pro all of those things!) We were especially pleased to see nearly 40% report bringing more sex toys into the bedroom.
There are a multitude of good uses for sex toys. Undeniably, some of the best involve just you and your toy...but some other pretty fabulous ones add a partner to the mix. We know some still view toys as relationship threats, but the iVillage findings offer a bit of evidence that the tide is shifting. (It’s a trend we see everyday in anecdotal feedback from our customers and in sales data that shows growing numbers of people buying our products for their partners.)
We’ll keep cheering on this shift--and doing whatever we can to support it. (After all, some of the original inspiration for Crave was a friend’s impassioned account of how a sex toy transformed her sex life.)
Pretty sure this won’t be the last time we have something to say about Fifty Shades, but for now, cheers to sex toys in partnership with partners!
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