I returned from Costa Rica last week, where I spoke at the 6th annual FID Costa Rica, a multidisciplinary design festival of 2000+ creatives, designers, architects, and artists across all disciplines, including graphic design, industrial design, architecture, culinary, and fashion. I was truly honored to share the stage with luminaries like Carl Sprague, Marian Bantjes, Eike König, Big Team Architects, and many more.Read More
We're nearly sold out of our first limited release of the Crave Bullet Vibrator, and we wanted to give you a look behind the scenes at how we went about creating this modern version of a classic toy.
Over the past few years, we’ve been focused on creating entirely new categories of sex toys, connecting both with people who loved sex toys and were ready for something new as well as with people who had never considered a sex toy before because they didn’t find the available products appealing.
And both the people who adored sex toys and the people who were put off by sex toys told us about bullet vibrators. They loved the compact size and shape. It was a perfect first vibe for someone who didn’t want a giant vibrating phallus that took up half the nightstand drawer space. And it worked with harnesses and cock rings and dildos and other toys, solo or with a partner.
But for some people (including most of the people on our design team), there was just nothing sexy about a small cheap plastic toy with a loud buzz and expensive batteries that was hard to use and challenging to clean. We wanted no part of it, and yet we found ourselves curious about why people found them so compelling, even when more innovative products were starting to come to market.
The more we talked to people, the more we began to understand. The simple shape of the bullet was approachable and unassuming. The small size was compact and powerful. And the compatibility with other toys really made it a must-have.
Could we honor what people loved about their bullet vibes and yet wholly reinvent them? Could we bring our design and engineering creative problem-solving skills to the challenges this toy presented? To be honest, it was a bit harder than we imagined. Maintaining the classic 60mm size for compatibility while incorporating a rechargeable power source was no small feat. Rethinking the button control to avoid inadvertent on/off pushes was also more difficult than we expected. And securing all of the components in a fully-waterproof housing was also an engineering challenge.
The finished product, our new Crave Bullet Vibrator, is a reflection of all of this: the conversations we had with customers, retailers, and friends over the years; a desire to preserve the delights of the form while eliminating the compromises people have settled for; and an entire year of design, prototyping, engineering and manufacturing. We are thrilled with the results and hope that you will be too.
Our newest toy will launch on Feb 1st, just in time for Valentine’s Day -- but we want to offer you early access and a special discount for being part of our Cravings community.
The Crave Bullet is an exciting new reimagining of a classic vibrator, the versatile 60mm bullet that works both as a standalone vibe and in harnesses, dildos, and other toys.
A traditional bullet vibrator may be versatile, but it’s also typically poorly made, with cheap plastic, weak vibrations, badly-placed buttons, and worst of all, expensive disposable batteries that need to be replaced frequently.
With innovative features such as USB rechargeability, luxurious and durable materials, a smart button redesign, and waterproofing, the powerful Crave Bullet is a sleek and sexy knockout.
We had some amazing entries for our Scary Sex Story Contest -- sexy tales of chills, thrills, and frightening encounters. For our winner, we picked the one that will give us nightmares for the rest of our lives. Don't say we didn't warn you...
We were walking across Broad Street on our way to a meeting, when out of nowhere my partner grabbed my arm and whispered loudly in my ear, ”I want to try anal sex,” as if it was an urgent matter needing immediate attention. "Now?" I asked. "Don't be silly, not now. But let's not forget to do it." There was really no chance of me forgetting. It's not every day that she says things like that in the middle of a four-lane thoroughfare.Read More
As a heterosexual couple (a bisexual woman and a privately kinky man), having non-penetrative sex feels subversive sometimes. I love masturbating in front of him and performing with sex toys. Sometimes I will beg for his fingers to fill me up because I want that feeling, but I usually need a little more direct stimulation to get off. And no matter how amazing my orgasms can be, I want him to come too.Read More
We think about sex a lot around here, and we watch and read and talk about it. Most of what we see depicted is some sort of fantasy world where everyone is hot, everyone is aroused, everyone is adventurous, and everyone is satisfied, fully, all of the time. And we know that's not exactly reality. Sometimes, sex is just mediocre. Occasionally, there are horror stories.
To celebrate Halloween, we'd like to hear your sex horror stories. And don’t worry, there are prizes for the scariest ones.
How to Enter:
Email your sex horror story to us at firstname.lastname@example.org in the form of an attached document or pasted in the email body. Please paste “Scary Story Contest Entry” in the subject line. Ideally, your story is true, funny, more memoir than erotica and reasonably non-violent.
Our team of Crave judges will choose the top three entries. The grand prize winner will receive a $250 shopping spree on lovecrave.com and their story will run as a Cravings post. Two runner ups will receive a $150 shopping spree on lovecrave.com.
The contest runs now through October 27. See the full contest details here.
So, allow your mind to unblock those terrifying memories and write it all down as some sort of therapy. If you win, much better vibes will be coming your way.
Facebook censorship. We’ve all seen it -- the controversies over images of women breastfeeding, classical art depicting nude figures, and breast cancer survivors, among others. We navigate this carefully on our CRAVE Facebook page to make sure we don’t run afoul of the ever-shifting boundaries, but I never imagined that my work at CRAVE would result in Facebook censoring a line of coat hooks I designed!
I have been an industrial designer my entire career. I received my undergrad in Industrial Design at Georgia Institute of Technology and my masters at the prestigious Royal College of Art in London in Design Products. I’ve honed my skills at large corporations working on consumer products and home accessories such as hair brushes for Goody, bicycles for Trek, and modern furniture and accessories exhibited at Milan and IMM cologne fair.
When I graduated from RCA, I exhibited my cheeky Knife Hooks (pictured above) at my final show. I’ve now sold these handmade coat hooks for a number of years through design sites such as Fab.com, ThinkGeek.com, TouchofModern.com, Bezar.com, and MikMak among others. I’ve since expanded the line to include Knife Magnets, and continue to manage this as a fun side project in parallel with my work at CRAVE. I set up my new DesignHustler site and Facebook page to promote my home decor line, and decided to purchase a Facebook ad to spread the word.
Imagine my surprise when I received the message pictured above.
Now I can’t imagine that Blake of Facebook really thinks these hooks and magnets are adult toys, which brings up issues I can’t comment on and that they should probably speak to trained professionals about. So it appears because of my day job designing elevated adult toys, I am being blacklisted by Facebook from ever promoting anything else I design -- even if it has nothing to do with adult toys. It is alarming that a powerful platform like Facebook would decide that because I design sex toys, I am not worthy to utilize their ads to promote anything else I design. These are coat hooks and fridge magnets, people. My Facebook DesignHustler page clearly articulates that is a “home decor” brand founded by yours truly and I share my bio as any designer would.
It is not uncommon for designers to work on a variety of products and projects -- should Facebook be able to decided that once a person has designed certain genres of products they can just be blacklisted from the marketplace?
With great power comes great responsibility. Come on, Facebook. You can do better.
Ti Chang is the co-founder and VP Design of CRAVE, and runs DesignHustler in her spare time.
Announcing the Crave Primary Debate Flash Sale, celebrating the triumph of sex over sexism.
We can't know what new women-bashing insults Candidate Trump will come up with tonight, but we'll fight back the best way we know how -- spreading pleasure to fight the pain. From the moment the candidates walk on stage tonight until the final applause dies down, we'll offer an unprecedented 50% off everything on our site -- just use the code TRUMPTRUMP at checkout.Read More
Our newest vibrators, Flex and Duet Flex, were created as a collaborative experiment with our Crave community (here's a great story from Lifehacker about the process).
We collected extensive quantitative and qualitative data from our project participants, and carefully reviewed each survey submission to determine how to best use the data to develop our vibration patterns.
Using a statistical method called “k-means” we were able to break down the data and divide each pre-defined pattern type into buckets (see our previous blog post for more details). Each data point submitted was weighted based on the provided rating of that pattern and by any verbal feedback we got for that pattern.
It was no easy task to compile the submissions into just a few patterns with a limited number of levels. People are so diverse, and as expected, there’s so many flavors of vibration patterns that people enjoy. After carefully reviewing every single survey and crunching numbers over and over again, here are the patterns we came up with for our Greatest Hits. We like to think of them less as the “most popular” patterns, and more as the most broadly representative of people’s diverse tastes.
The resulting patterns ended up being far less linear than we expected! For example, in the alternating Duet Flex pattern type, you can see some linearity as each level changes in power, but speed varies in a less obvious way. When determining the final vibration patterns we considered both the hard data and also the flow of each pattern. The sequencing of each level, while not necessarily linear, needed to make sense from a user perspective. So many factors to consider!
It is our hope that these “Greatest Hits” patterns will better and more fully represent the diverse tastes of the current and future Crave community. We can’t wait to see what you think of the Flex and Duet Flex!
A special thank you to everyone who participated in our crowdsourcing project. Your input was invaluable in helping us to learn and gain insight into what people want.
We launched Flex, our new series of vibrators, to learn and share more about what turns people on -- in this case, specifically around vibration patterns. We know that there’s a lot of diversity in individual sensation preferences (which we applaud!) but it can be hard to collect both quantitative and qualitative research data to help create products to better meet those desires.
With Flex, early project participants had access to an online application that allowed them to customize vibration patterns and download them directly to their vibrators. At the end of their exploration, we asked them to submit their favorite vibe pattern and complete a survey, giving us insight on why that pattern made them tick. We were able to collect data on how many times a person had altered their vibes, how each pattern changed from the factory default settings, and the score for each new setting. We are working with these results to learn more about what people want, and while it’s still early in the project, we wanted to share a bit of what we’ve seen so far.Read More