We launched Flex, our new series of vibrators, to learn and share more about what turns people on -- in this case, specifically around vibration patterns. We know that there’s a lot of diversity in individual sensation preferences (which we applaud!) but it can be hard to collect both quantitative and qualitative research data to help create products to better meet those desires.
With Flex, early project participants had access to an online application that allowed them to customize vibration patterns and download them directly to their vibrators. At the end of their exploration, we asked them to submit their favorite vibe pattern and complete a survey, giving us insight on why that pattern made them tick. We were able to collect data on how many times a person had altered their vibes, how each pattern changed from the factory default settings, and the score for each new setting. We are working with these results to learn more about what people want, and while it’s still early in the project, we wanted to share a bit of what we’ve seen so far.Read More